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![British Council · Campaign Ad 1
@PedroTaquelim]()
Ad 1 / Campaign
Mupi & Newspaper Ad Campaign for the British Council in Lisbon.
The purpose was to draw attention for a younger audience to the importance of learning English, not only for its obvious utility but above all for its disruptive artistic and cultural tradition in the world. I opted for an approach of the 70s Punk's sharp aesthetic with vibrant colours and clean white. Reflecting also a very British graphic design feeling. For example the United Kingdom flag design.
A mysterious Teaser was also planned before the ads were unveiled. (See the teaser at the end of this page)
